Crains Business Cleveland - With donors hard to find, a focus on current ones

Chuck Soder September 3, 2010 - CLICK HERE TO READ

"That's the attitude to take with social media, said Tim McCormick, who helps nonprofits in Northeast Ohio and elsewhere raise money and make strategic decisions through his company, McCormick Consulting in Lorain. Donations through social media may be small now, but the tools can help nonprofits build a base of future donors, he said.

“From that perspective, I think people are seeing a good return on their investment,” he said.

Mr. McCormick noted that a lot of nonprofits in the region are focusing more on following up with existing donors. Some, he added, are focusing less on organizing events such as dinners and auctions, particularly because it is hard to find sponsors for events during economic downturns."

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